Strategy

Strategy is about growth. We work with management teams and investors to identify and map the markets, customers, applications, and opportunities that will accelerate revenue growth.

We do this by leveraging our integrated primary research capability and several decades of corporate advisory and business ownership experience, and remain committed to our clients from the start of the journey through to implementation.

Our strategic exercises are always bespoke and targeted to the needs of individual businesses and where they are in their growth or ownership journey, and include:

  • Customer and Market Segmentation
    Understand new and underpenetrated markets by splitting prospective buyers into groups or segments, identifying the potential addressable market, market share and buying drivers within the segments.

  • Market Opportunity Validation
    Verify the commercial risk of identified new growth opportunities through data-led market assessment combined with targeted market referencing.

  • Route-to-Market Development
    Map supply chains and validated revenue opportunities to fast-track entry into new markets.

  • Target Identification
    Identify and engage with value-accretive acquisition opportunities to accelerate growth.

  • Strategy Execution
    C-suite in-house guidance on growth strategy execution to ensure identified opportunities are actioned and objectives achieved.
Strategy
Energy

Market Segmentation:
Know Your Customers

No one knows your business as well as you but there is a limit to what a management team can achieve on its own. Often, internal resource constraints mean opportunities are left on the table. Access to data sources, market

Read More »
John Corbett
Associate Director
John has built his analyst skills in database design, financial modelling, and market analysis on the back of a Master’s in Global Energy and Climate Policy from the University of London. John has worked extensively on projects in waste to energy, carbon emission reduction, solar, and wind.​